Mark

QuicBite: An alternative for quick online food ordering 



INTERACTION DESIGN               UI/UX
School of Visual Arts
Spring 2020
Duration: 3 Weeks

Instructor /IxD Portfolio/
Jonas Christiansen
Steven Jung










60% of U.S. consumers order delivery or takeout once a week.


Source︎: https://upserve.com/restaurant-insider/online-ordering-statistics/


The top reasons for reluctantly ordering take-out are



︎ cravings (44 percent,)

︎ being too lazy (37 percent) and

︎ not having time to cook (26 percent.)



Source︎: https://upserve.com/restaurant-insider/online-ordering-statistics/



Basically, online food ordering saves time and is convenient. However, it does have some issues







Research

50 consumers that use the following services to order food online were interviewed via online survey︎






 






Problem

A very unique finding was that while Online food ordering is supposed to save time, a lot of people had issues with their ‘browsing time’  and subsequently their overall experience because of:




Option Paralysis







Users spend too much time choosing their orders. Too much choice can make decisions more difficult.




Buyer’s remorse



When there’s a choice of options, people can worry that, even after purchase, they’ve made the wrong choice.






Bad Service




Restaurants need quick turn around time which causes incomplete and wrong orders.

Delivery often takes longer than expected.




Solution















Reduced Options


Recommending fewer, more relavant options,
based on one’s personalized taste and cuisine preferences.




Live (daily) Restaurant
Performance Overview


Restaurants with higher daily ratings (Quality, correctness of order, delivery time etc.) will have a higher chance of getting recommended, incentivizing them to perform better all day.




Better Decision Making for consumers


Information displayed is based on one’s location, meal, order habits, and situation (weather, health, starving etc.)  enables better decision making.





Understanding how QuicBite works through a user journey
︎︎



(Use Carousal to view user journey and the subsequent images)


1. Account / User Profile



Jane gets a quick overview of her profile and taps on the first Icon which leads her to the landing page.







2. Recommended for You



She sees 7-8 options based on her food profile and other preferences.



Limited options that align with her preferences
+
Restaurant ratings based on it’s daily performance
helps her make a better decision










3. Item Page



Jane customizes her dish and gets a quick overview of the taste and ingredients. The images uploaded by users give an idea of the serving amount.



4. Quick Buy

Later that day during Lunch she checks QuicBite again.
This time she sees a familiar dish she hadn’t had in a long time. She Quick Buys the item, and in two steps she is able to place her order.

5. Saved Dishes

Since she had used the app for only a week there were not a lot of saved dishes. She decides to check discovery tab to find restaurents and food in her area.



6. Discover Food

Since she had used the app for only a week there were not a lot of saved dishes. She decides to check discovery tab to find restaurents and food in her area.




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