QuicBite : A quicker way to order food online
Interaction Design
Spring 2020
Duration: 3 Weeks
Instructiors: Jonas Christiansen,
Stevan Jung
School of Visual Arts
Softwares Used
Sketch // Wireframing & UI
Principle // Prototyping
Adobe Photoshop // Mockups
60% of U.S. consumers order delivery or takeout once a week.
The top reasons why people reluctantly order take-out are:
1. Cravings (44 %)
2. Being too lazy (37 %)
&
3. Not having time to cook (26 %)
Source︎
Research
50 consumers that use the following services to order food online were interviewed via online survey︎ .
Problem
A very unique finding was that while Online food ordering is supposed to save time, a lot of people had issues with their ‘browsing time’ and subsequently their overall experience because of
Option Paralysis
Users spend too much time choosing their orders. Too much choice can make decisions more difficul.
Buyer’s remorse
When there’s a choice of options, people can worry that, even after purchase, they’ve made the wrong choice.
Bad Service
Restaurants need quick turn around time which causes incomplete and wrong orders. Delivery often takes longer than expected.
Solution
Reduced Options
Recommending fewer, more relavant options, based on one’s personalized taste and cuisine preferences.
Recommending fewer, more relavant options, based on one’s personalized taste and cuisine preferences.
Live (daily) Restauran Performance Overview
Restaurants with higher daily ratings (Quality, correctness of order, delivery time etc.) will have a higher chance of getting recommended, incentivizing them to perform better all day.
Restaurants with higher daily ratings (Quality, correctness of order, delivery time etc.) will have a higher chance of getting recommended, incentivizing them to perform better all day.
Better Decision Making for consumers
Information displayed is based on one’s location, meal, order habits, and situation (weather, health, starving etc.) enables better decision making
Information displayed is based on one’s location, meal, order habits, and situation (weather, health, starving etc.) enables better decision making
Understanding how QuicBite works through
a user journey
(Use carousal on to view journey
Account or User Profile
Jane gets a quick overview of her profile and taps on the first Icon which leads her to the landing page.
Recommended for You
She sees 7-8 options based on her food profile and other preferences.
Item Page
Jane customizes her dish and gets a quick overview of the taste and ingredients. The images uploaded by users give an idea of the serving amount.
Quick Buy
Later that day during Lunch she checks QuicBite again.
This time she sees a familiar dish she hadn’t had in a long time. She Quick Buys the item, and in two steps she is able to place her order.
Saved Dishes
After a few days of using the App, Jane has a decent amount of saved dishes she decided to try in future.
Discover Dishes
However, since she had used the app for only a week there were not a lot of saved dishes. She decides to check discovery tab to find restaurents and food in her area.
